Just heard about cold brewing today. Toddy's exclusive cold-water brewing process allegedly leaves behind undesirable bitter acids and oils in coffee, brewing smooth coffee that's better for sensitive stomachs. I'm curious to try it, as I'm a little dubious that coffee will taste as good with cold brewing. Plus making a batch of concentrate to stick in the fridge kinda grosses me out. But who's to say we've been doing it right with hot water the past several centuries. A demonstration by Seattle's Best Coffee:

Never been a fan of Seattle's Best Coffee but they were on the right track with a how-to video on their YouTube channel. Too bad they didn't keep it up. Creating how-to/instructional/educational videos with your expertise is a great way to promote your brand and find more followers on YouTube.